<\/p>\n
<\/p>\n
Az\u0259rbaycanda kütl\u0259vi informasiya vasit\u0259l\u0259rinin, xüsusil\u0259 televiziya v\u0259 radio kanallar\u0131n\u0131n inki\u015faf tarixi göst\u0259rir ki, onlar Az\u0259rbaycan \u0259d\u0259bi dilinin yaranmas\u0131 v\u0259 inki\u015faf\u0131nda, xalq\u0131m\u0131z\u0131n maarifl\u0259nm\u0259sind\u0259, m\u0259d\u0259niyy\u0259timizin, milli-m\u0259n\u0259vi d\u0259y\u0259rl\u0259rimizin t\u0259bli\u011find\u0259, dünya az\u0259rbaycanl\u0131lar\u0131n\u0131n birliyi v\u0259 h\u0259mr\u0259yliyi ideyalar\u0131n\u0131n yay\u0131lmas\u0131nda \u0259v\u0259zsiz rol oynam\u0131\u015flar. Bundan ba\u015fqa, ölk\u0259d\u0259 ged\u0259n ictimai-siyasi, iqtisadi v\u0259 m\u0259d\u0259ni quruculuq prosesl\u0259ri, dövl\u0259t siyas\u0259tinin mahiyy\u0259tinin xalqa çatd\u0131r\u0131lmas\u0131, c\u0259miyy\u0259tin aktual probleml\u0259rinin müzakir\u0259si, günün n\u0259bzin\u0259 uy\u011fun verili\u015fl\u0259r haz\u0131rlanmas\u0131 da televiziya v\u0259 radio üçün daim prioritet istiqam\u0259tl\u0259r olmu\u015flar.<\/p>\n
Müst\u0259qillik dövründ\u0259 Az\u0259rbaycanda teleradio yay\u0131m\u0131 böyük inki\u015faf yolu keçmi\u015f, n\u0259z\u0259r\u0259çarpacaq u\u011furlar \u0259ld\u0259 etmi\u015fdir. C\u0259miyy\u0259td\u0259 liberal d\u0259y\u0259rl\u0259rin, demokratikl\u0259\u015fm\u0259 prosesinin d\u0259rinl\u0259\u015fm\u0259si, h\u0259mçinin fikir plüralizmi, söz v\u0259 m\u0259lumat azadl\u0131\u011f\u0131n\u0131n gücl\u0259nm\u0259si media qurumlar\u0131n\u0131n müst\u0259qilliyini, s\u0259rb\u0259st f\u0259aliyy\u0259tini \u015f\u0259rtl\u0259ndir\u0259n mühüm amill\u0259r olmu\u015flar. Ölk\u0259mizd\u0259 teleradio f\u0259aliyy\u0259tin\u0259 dair qanunvericilik t\u0259kmill\u0259\u015fdirilmi\u015f, onun hüquqi-normativ bazas\u0131 qabaqc\u0131l dünya v\u0259 Avropa standartlar\u0131na uy\u011funla\u015fd\u0131r\u0131lm\u0131\u015f, müasir \u015f\u0259rait\u0259 v\u0259 bazar iqtisadiyyat\u0131n\u0131n t\u0259l\u0259bl\u0259rin\u0259 cavab ver\u0259n qaydalar, f\u0259aliyy\u0259t normalar\u0131 mü\u0259yy\u0259nl\u0259\u015fdirilmi\u015fdir. 2002-ci ild\u0259 "Televiziya v\u0259 radio yay\u0131m\u0131 haqq\u0131nda" Az\u0259rbaycan Respublikas\u0131n\u0131n Qanunu q\u0259bul edilmi\u015f, 2003-cü ild\u0259 televiziya v\u0259 radio yay\u0131m\u0131 sah\u0259sind\u0259 dövl\u0259t siyas\u0259tinin h\u0259yata keçirilm\u0259sini t\u0259min etm\u0259k v\u0259 bu f\u0259aliyy\u0259ti t\u0259nziml\u0259m\u0259k m\u0259qs\u0259dil\u0259 Milli Televiziya v\u0259 Radio \u015euras\u0131 yarad\u0131lm\u0131\u015fd\u0131r. 2004-cü ild\u0259 "\u0130ctimai Televiziya v\u0259 radio yay\u0131m\u0131 haqq\u0131nda" Qanun q\u0259bul edilmi\u015f v\u0259 bir il sonra \u0130ctimai Televiziya v\u0259 Radio Yay\u0131mlar\u0131 \u015eirk\u0259ti f\u0259aliyy\u0259t\u0259 ba\u015flam\u0131\u015fd\u0131r. Öz\u0259l televiziya kanallar\u0131 ölk\u0259nin teleradio m\u0259kan\u0131n\u0131 daha da z\u0259nginl\u0259\u015fdirmi\u015f, müasir informasiya-kommunikasiya texnologiyalar\u0131n\u0131n, son texniki nailiyy\u0259tl\u0259rin t\u0259tbiqi proqram siyas\u0259tinin müasir t\u0259l\u0259bl\u0259r s\u0259viyy\u0259sind\u0259 h\u0259yata keçirilm\u0259sin\u0259, keyfiyy\u0259tli verili\u015fl\u0259r haz\u0131rlanmas\u0131na köm\u0259k göst\u0259rmi\u015fdir. Televiziya kanallar\u0131n\u0131n texniki imkanlar\u0131 h\u0259dsiz d\u0259r\u0259c\u0259d\u0259 geni\u015fl\u0259nmi\u015f, qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259 v\u0259 kommunikasiyan\u0131n yeni formalar\u0131 yaranm\u0131\u015f, onlar\u0131n operativliyi yüks\u0259lmi\u015f, t\u0259sir dair\u0259si geni\u015fl\u0259nmi\u015fdir. Art\u0131q ümumrespublika kanallar\u0131 peyk vasit\u0259sil\u0259 dünyan\u0131n ayr\u0131-ayr\u0131 bölg\u0259l\u0259rin\u0259 yay\u0131mlanma\u011fa ba\u015flam\u0131\u015flar.<\/p>\n
Heç \u015fübh\u0259 yoxdur ki, ictimai fikr\u0259 t\u0259sir imkanlar\u0131 bax\u0131m\u0131ndan televiziya v\u0259 radio bütün dig\u0259r kütl\u0259vi informasiya vasit\u0259l\u0259rind\u0259n yüks\u0259kd\u0259 dayan\u0131r. Televiziya v\u0259 radio h\u0259r ev\u0259, ail\u0259y\u0259 daxil olmu\u015f, insanlar\u0131n günd\u0259lik h\u0259yat\u0131n\u0131n ayr\u0131lmaz t\u0259rkib hiss\u0259sin\u0259 çevrilmi\u015fdir. Teleradio ana dilinin inki\u015faf\u0131na, milli ad\u0259t-\u0259n\u0259n\u0259l\u0259rin qorunub saxlanmas\u0131na, c\u0259miyy\u0259tin maddi v\u0259 m\u0259n\u0259vi d\u0259y\u0259rl\u0259r sisteminin, ictimai \u015füurun v\u0259 beyn\u0259lxalq al\u0259md\u0259 ölk\u0259 haqq\u0131nda t\u0259s\u0259vvürün formala\u015fmas\u0131na böyük t\u0259sir göst\u0259rir.<\/p>\n
Bununla yana\u015f\u0131, etiraf etm\u0259liyik ki, K\u0130V azadl\u0131\u011f\u0131 fikir plüralizminin inki\u015faf\u0131nda, \u015f\u0259ffafl\u0131\u011f\u0131n t\u0259min olunmas\u0131nda mühüm \u015f\u0259rt olsa da, onlar\u0131 mü\u0259yy\u0259n neqativ hallar\u0131n t\u0259sirind\u0259n s\u0131\u011fortalaya bilmir. M\u0259hz bu s\u0259b\u0259bd\u0259n ist\u0259r inki\u015faf etmi\u015f Q\u0259rb ölk\u0259l\u0259rind\u0259, ist\u0259rs\u0259 d\u0259 Az\u0259rbaycanda m\u0259tbuat\u0131n özünüt\u0259nziml\u0259m\u0259 mexanizminin formala\u015fmas\u0131, elektron K\u0130V sah\u0259sind\u0259 dövl\u0259tin t\u0259nziml\u0259yici funksiyas\u0131n\u0131n h\u0259yata keçirilm\u0259si z\u0259rur\u0259t\u0259 çevrilmi\u015fdir. Son dövrl\u0259r Az\u0259rbaycan\u0131n televiziya v\u0259 radio kanallar\u0131n\u0131n f\u0259aliyy\u0259tind\u0259 nöqsan v\u0259 çat\u0131\u015fmazl\u0131qlar\u0131n artmas\u0131 bu m\u0259s\u0259l\u0259nin ictimai müzakir\u0259y\u0259 ç\u0131xar\u0131lmas\u0131na, v\u0259ziyy\u0259td\u0259n ç\u0131x\u0131\u015f yollar\u0131n\u0131n axtar\u0131lmas\u0131na, probleml\u0259rin aradan qald\u0131r\u0131lmas\u0131 üçün \u0259m\u0259li t\u0259dbirl\u0259rin h\u0259yata keçirilm\u0259sin\u0259 z\u0259min yaratm\u0131\u015fd\u0131r.<\/p>\n
M\u0259lum oldu\u011fu kimi, hal-haz\u0131rda dünyan\u0131n apar\u0131c\u0131 televiziya v\u0259 radio kanallar\u0131 müasir dövrün t\u0259l\u0259bl\u0259rini n\u0259z\u0259r\u0259 alaraq f\u0259aliyy\u0259tl\u0259rind\u0259 ciddi d\u0259yi\u015fiklikl\u0259r edir, daim yenil\u0259\u015fir, auditoriyas\u0131n\u0131, ictimai r\u0259y\u0259 t\u0259sir imkanlar\u0131n\u0131 geni\u015fl\u0259ndirirl\u0259r. Balansla\u015fd\u0131r\u0131lm\u0131\u015f proqram siyas\u0259ti, yüks\u0259k efir m\u0259d\u0259niyy\u0259ti, ictimai maraqlara xidm\u0259t, maarifl\u0259ndirm\u0259, operativ, obyektiv, h\u0259rt\u0259r\u0259fli m\u0259lumatland\u0131rma teleradio yay\u0131m\u0131 h\u0259yata keçir\u0259n qurumun müv\u0259ff\u0259qiyy\u0259tinin \u0259sas \u015f\u0259rtl\u0259ridir. Az\u0259rbaycan televiziya v\u0259 radio kanallar\u0131n\u0131n monitorinqi göst\u0259rir ki, maarifl\u0259ndirici, m\u0259lumatland\u0131r\u0131c\u0131 v\u0259 \u0259yl\u0259nc\u0259 funksiyalar\u0131 aras\u0131nda ciddi disbalans yaranm\u0131\u015f, pe\u015f\u0259karl\u0131q, yarad\u0131c\u0131l\u0131q, yenilikl\u0259rin t\u0259tbiqi, milli-m\u0259n\u0259vi d\u0259y\u0259rl\u0259rin qorunmas\u0131 kimi m\u0259s\u0259l\u0259l\u0259r teleradio r\u0259hb\u0259rl\u0259rini o q\u0259d\u0259r d\u0259 maraqland\u0131rm\u0131r.<\/p>\n
"Televiziya v\u0259 radio yay\u0131m\u0131 haqq\u0131nda" Az\u0259rbaycan Respublikas\u0131n\u0131n Qanununun 3-cü madd\u0259sind\u0259 teleradio yay\u0131m\u0131n\u0131n \u0259sas prinsipl\u0259ri s\u0131ras\u0131nda dig\u0259r vacib m\u0259s\u0259l\u0259l\u0259rl\u0259 yana\u015f\u0131, milli-m\u0259n\u0259vi d\u0259y\u0259rl\u0259rin qorunmas\u0131, pe\u015f\u0259 etikas\u0131na v\u0259 \u0259xlaq normalar\u0131na riay\u0259t edilm\u0259si, proqramlar\u0131n keyfiyy\u0259tliliyi prinsipl\u0259ri öz \u0259ksini tapm\u0131\u015fd\u0131r. Qanunun 5-ci f\u0259sli (Teleradio yay\u0131m\u0131n\u0131n t\u0259\u015fkili) ölk\u0259 \u0259razisind\u0259 teleradio yay\u0131m\u0131n\u0131n h\u0259yata keçirilm\u0259si \u015f\u0259rtl\u0259rini, proqrama veril\u0259n t\u0259l\u0259bl\u0259ri, u\u015faqlar\u0131n v\u0259 yetkinlik ya\u015f\u0131na çatmayanlar\u0131n qorunmas\u0131, reklam v\u0259 dig\u0259r m\u0259s\u0259l\u0259l\u0259ri t\u0259nziml\u0259yir. 32-ci madd\u0259d\u0259 proqram üçün qoyulmu\u015f t\u0259l\u0259bl\u0259r s\u0131ras\u0131nda maarifçilik v\u0259 m\u0259d\u0259niyy\u0259t m\u0259s\u0259l\u0259l\u0259rin\u0259 üstünlük verilm\u0259si, proqramlar\u0131n tarazla\u015fd\u0131r\u0131lmas\u0131 yolu il\u0259 efirin kommersiya, informasiya, yaxud dig\u0259r eynitipli verili\u015fl\u0259rl\u0259 yükl\u0259nm\u0259sinin qar\u015f\u0131s\u0131n\u0131n al\u0131nmas\u0131, habel\u0259 milli-m\u0259n\u0259vi d\u0259y\u0259rl\u0259rin qorunmas\u0131, sosial yay\u0131mlar\u0131n t\u0259\u015fkil edilm\u0259si vacib \u015f\u0259rtl\u0259r kimi göst\u0259rilmi\u015fdir. Qanunun 6-c\u0131 f\u0259slind\u0259 (Yay\u0131mç\u0131lar\u0131n hüquq v\u0259 v\u0259zif\u0259l\u0259ri) yay\u0131mç\u0131n\u0131n hüquq v\u0259 v\u0259zif\u0259l\u0259ri mü\u0259yy\u0259nl\u0259\u015fdirilmi\u015fdir.<\/p>\n
H\u0259mçinin Milli Televiziya v\u0259 Radio \u015euras\u0131 (MTR\u015e) qanunlara v\u0259 \u018fsasnam\u0259sin\u0259 müvafiq olaraq televiziya v\u0259 radio yay\u0131m\u0131 sah\u0259sind\u0259 dövl\u0259t siyas\u0259tini h\u0259yata keçirm\u0259k v\u0259 bu f\u0259aliyy\u0259tin t\u0259nziml\u0259nm\u0259si istiqam\u0259tind\u0259 müvafiq t\u0259dbirl\u0259r görm\u0259k s\u0259lahiyy\u0259tin\u0259 malikdir. Xüsusi qeyd edilm\u0259lidir ki, bu gün\u0259 kimi MTR\u015e televiziya v\u0259 radio kanallar\u0131n\u0131n monitorinqi, qanunun t\u0259l\u0259bl\u0259rinin pozulmas\u0131 hallar\u0131n\u0131n mü\u0259yy\u0259nl\u0259\u015fdirilm\u0259si v\u0259 dig\u0259r m\u0259s\u0259l\u0259l\u0259rl\u0259 ba\u011fl\u0131 müvafiq t\u0259dbirl\u0259r h\u0259yata keçirmi\u015f, habel\u0259 mövcud nöqsan v\u0259 çat\u0131\u015fmazl\u0131qlar\u0131n aradan qald\u0131r\u0131lmas\u0131 üçün qanunvericilik t\u0259\u015f\u0259bbüsl\u0259ri il\u0259 ç\u0131x\u0131\u015f etmi\u015fdir. Lakin MTR\u015e teleradio qurumlar\u0131n\u0131n yarad\u0131c\u0131l\u0131q, pe\u015f\u0259 v\u0259 maliyy\u0259 f\u0259aliyy\u0259tin\u0259 müdaxil\u0259 etm\u0259k s\u0259lahiyy\u0259tin\u0259 malik deyil v\u0259 dem\u0259li, bu sah\u0259l\u0259rd\u0259 mü\u015fahid\u0259 olunan çat\u0131\u015fmazl\u0131qlara gör\u0259 m\u0259suliyy\u0259t teleradio qurumlar\u0131n\u0131n r\u0259hb\u0259rl\u0259rinin üz\u0259rin\u0259 dü\u015für.<\/p>\n
Bu gün Az\u0259rbaycan\u0131n efir m\u0259kan\u0131nda televiziya kanallar\u0131 milli-m\u0259n\u0259vi d\u0259y\u0259rl\u0259rin t\u0259bli\u011fi, ictimai \u0259h\u0259miyy\u0259t k\u0259sb ed\u0259n m\u0259s\u0259l\u0259l\u0259rin müzakir\u0259si, v\u0259t\u0259np\u0259rv\u0259rlik, u\u015faqlar\u0131n v\u0259 yeniyetm\u0259l\u0259rin intellektual inki\u015faf\u0131 v\u0259 dig\u0259r sah\u0259l\u0259r üzr\u0259 keyfiyy\u0259tli maarifl\u0259ndirm\u0259 proqramlar\u0131 nümayi\u015f etdirm\u0259k iqtidar\u0131ndad\u0131rlar. M\u0259s\u0259l\u0259n, Heyd\u0259r \u018fliyev Fondunun t\u0259\u015fkilatç\u0131l\u0131\u011f\u0131 il\u0259 Az\u0259rbaycan Televiziyas\u0131 il\u0259 nümayi\u015f etdiril\u0259n mu\u011fam müsabiq\u0259l\u0259ri z\u0259ngin m\u0259d\u0259ni irsimizin, milli-m\u0259n\u0259vi d\u0259y\u0259rl\u0259rimizin qorunmas\u0131 v\u0259 t\u0259bli\u011fin\u0259 mühüm töhf\u0259 olmu\u015fdur. Az\u0259rbaycan mu\u011fam s\u0259n\u0259ti ölk\u0259 hüdudlar\u0131ndan k\u0259nara ç\u0131xaraq bir çox \u015e\u0259rq ölk\u0259l\u0259rinin auditoriyas\u0131n\u0131n r\u0259\u011fb\u0259tini qazand\u0131. AzTV kanal\u0131nda "Günün n\u0259bzi", "Az\u0259rbaycan – yurdum m\u0259nim", "Ail\u0259 h\u0259kimi", "M\u0259clisi-üns", \u0130ctimai televiziyada "Çarpaz bax\u0131\u015f", "Gerç\u0259yin özü", "Ortaq m\u0259xr\u0259c", "\u0130\u015fgüzar zaman", "Körpü", "Din v\u0259 c\u0259miyy\u0259t", "Ovqat" v\u0259 dig\u0259r verili\u015fl\u0259r geni\u015f tama\u015faç\u0131 auditoriyas\u0131 t\u0259r\u0259find\u0259n müsb\u0259t qar\u015f\u0131lan\u0131r. Dig\u0259r televiziya kanallar\u0131nda da yüks\u0259k keyfiyy\u0259tin\u0259, ictimai \u0259h\u0259miyy\u0259tin\u0259 gör\u0259 f\u0259rql\u0259n\u0259n verili\u015fl\u0259r haz\u0131rlan\u0131r. Göründüyü kimi, televiziya kanallar\u0131 maraql\u0131, keyfiyy\u0259tli, pe\u015f\u0259kar s\u0259viyy\u0259d\u0259 verili\u015f haz\u0131rlamaq potensial\u0131na malikdirl\u0259r. Lakin bu nümun\u0259l\u0259r heç d\u0259 teleradio qurumlar\u0131n\u0131n t\u0259qdim etdikl\u0259ri bütün verili\u015fl\u0259r\u0259 \u015famil edil\u0259 bilm\u0259z. Bel\u0259likl\u0259, televiziya v\u0259 radio kanallar\u0131n\u0131n f\u0259aliyy\u0259tind\u0259 nöqsan v\u0259 çat\u0131\u015fmazl\u0131qlar hans\u0131lard\u0131r v\u0259 onlar\u0131n aradan qald\u0131r\u0131lmas\u0131 üçün hans\u0131 t\u0259dbirl\u0259r görülm\u0259lidir?<\/p>\n
Hal-haz\u0131rda bu m\u0259s\u0259l\u0259 c\u0259miyy\u0259timizd\u0259 müzakir\u0259 mövzusudur, h\u0259m m\u0259tbuat, h\u0259m d\u0259 ayr\u0131-ayr\u0131 ictimaiyy\u0259t nümay\u0259nd\u0259l\u0259ri mövcud probleml\u0259rl\u0259 ba\u011fl\u0131 mü\u0259yy\u0259n fikir s\u0259sl\u0259ndirmi\u015fl\u0259r. Lakin, görünür, m\u0259s\u0259l\u0259nin daha geni\u015f ictimaiyy\u0259tin müzakir\u0259sin\u0259 ç\u0131xar\u0131lmas\u0131na, n\u0259inki nöqsanlar\u0131n mü\u0259yy\u0259nl\u0259\u015fdirilm\u0259si, h\u0259mçinin onlar\u0131n aradan qald\u0131r\u0131lmas\u0131, yenilikl\u0259rin t\u0259tbiqi bar\u0259d\u0259 konkret t\u0259klifl\u0259rin ir\u0259li sürülm\u0259sin\u0259 ehtiyac yaranm\u0131\u015fd\u0131r.<\/p>\n
\u0130ctimaiyy\u0259ti narahat ed\u0259n v\u0259 \u0259n çox müzakir\u0259 olunan m\u0259s\u0259l\u0259l\u0259rd\u0259n biri televiziya kanallar\u0131nda a\u015fa\u011f\u0131 s\u0259viyy\u0259li, keyfiyy\u0259tsiz \u0259yl\u0259nc\u0259 v\u0259 \u015fou-biznes xarakterli verili\u015fl\u0259rin ç\u0259kisinin artmas\u0131d\u0131r. Problemin ekspertl\u0259r s\u0259viyy\u0259sind\u0259 müzakir\u0259si göst\u0259rir ki, teleradio qurumlar\u0131n\u0131n biznes maraqlar\u0131, efir vaxt\u0131n\u0131n mentalitetimiz\u0259 yad verili\u015fl\u0259rl\u0259 doldurulmas\u0131, pe\u015f\u0259kar kadrlar\u0131n azl\u0131\u011f\u0131 v\u0259 dig\u0259r m\u0259s\u0259l\u0259l\u0259r bu kimi ciddi çat\u0131\u015fmazl\u0131qlar\u0131n yaranmas\u0131n\u0131n \u0259sas s\u0259b\u0259bl\u0259ridir. N\u0259y\u0259 gör\u0259 Az\u0259rbaycan efirind\u0259 bel\u0259 probleml\u0259r yaranm\u0131\u015fd\u0131r?
Göründüyü kimi, öz\u0259l teleradio qurumlar\u0131 bir qayda olaraq biznes f\u0259aliyy\u0259ti göst\u0259rir v\u0259 daha çox g\u0259lir \u0259ld\u0259 etm\u0259k m\u0259qs\u0259di güdürl\u0259r. Halbuki öz\u0259l median\u0131n \u0259sas m\u0259qs\u0259di reytinqini yüks\u0259ltm\u0259k, sa\u011flam r\u0259qab\u0259t mühitind\u0259 lider mövqe \u0259ld\u0259 etm\u0259k v\u0259 f\u0259aliyy\u0259tini davam etdirm\u0259k üçün maliyy\u0259 imkanlar\u0131n\u0131 da gücl\u0259ndirm\u0259kdir. Son ill\u0259r dünyada kinoindustriya, \u015fou-biznesin güclü inki\u015faf\u0131 telekanallar\u0131n proqram siyas\u0259tin\u0259 ciddi t\u0259sir göst\u0259rir. \u015eou-biznes sah\u0259sind\u0259 çal\u0131\u015fan \u015f\u0259xsl\u0259r daha tez m\u0259\u015fhurla\u015f\u0131rlar. Televiziya kanallar\u0131 h\u0259min t\u0259b\u0259q\u0259ni c\u0259lb etm\u0259k üçün ciddi r\u0259qab\u0259t apar\u0131rlar. Bu, aktyor v\u0259 mü\u011f\u0259nnil\u0259r, \u015fou-biznes nümay\u0259nd\u0259l\u0259rinin d\u0259 maraqlar\u0131na uy\u011fundur, onlar\u0131n imicl\u0259rini yüks\u0259ltm\u0259y\u0259, daha çox reklam olunma\u011fa ehtiyaclar\u0131 var. Dem\u0259li, qar\u015f\u0131l\u0131ql\u0131 maraq \u015fou-biznesin ekranlara ayaq açmas\u0131na v\u0259 daha çox efir vaxt\u0131 z\u0259bt etm\u0259sin\u0259 \u015f\u0259rait yarad\u0131r. Eyni zamanda, \u015fou-biznesin parlaq nümay\u0259nd\u0259l\u0259ri il\u0259 yana\u015f\u0131, istedads\u0131z, lakin bu sferada populyarla\u015fmaq ist\u0259y\u0259n v\u0259 reklama ciddi ehtiyac\u0131 olan \u015f\u0259xsl\u0259r teleefir\u0259 can at\u0131r v\u0259 onlar\u0131n bir qismi müxt\u0259lif vasit\u0259l\u0259rl\u0259 ist\u0259kl\u0259rin\u0259 nail olurlar. T\u0259bii istedadlar\u0131, pe\u015f\u0259karl\u0131\u011f\u0131 olmayan bel\u0259 \u015f\u0259xsl\u0259r daha çox baya\u011f\u0131l\u0131q, aç\u0131q-saç\u0131q dan\u0131\u015f\u0131q v\u0259 geyim t\u0259rzi il\u0259 özl\u0259rini tan\u0131td\u0131rmaq ist\u0259yirl\u0259r. Bu, Az\u0259rbaycan telekanallar\u0131nda özünü qabar\u0131q \u015f\u0259kild\u0259 büruz\u0259 ver\u0259n probleml\u0259rd\u0259n biridir. N\u0259tic\u0259 etibaril\u0259 efird\u0259 ictimai t\u0259l\u0259bat olmayan keyfiyy\u0259tsiz \u015fou-biznes verili\u015fl\u0259rinin say\u0131 art\u0131r.<\/p>\n
Milli Televiziya v\u0259 Radio \u015euras\u0131n\u0131n telekanallarda apard\u0131\u011f\u0131 h\u0259ft\u0259lik monitorinqin n\u0259tic\u0259l\u0259ri göst\u0259rir ki, ATV telekanal\u0131 efirinin 32,3%-ni ("Xeyir ola", "Çal-ça\u011f\u0131r \u015fou", "Ya\u011f kimi", "10-lar", "Perfomans", "106 house", "Tam s\u0259rb\u0259st-solo", "ATV maqazin", "Kim kimdir", "Yeni ulduz" verili\u015fl\u0259ri), "Lider" telekanal\u0131 16,4%-ni ("Ma\u015f\u0131n \u015fou", "Q\u0131z\u0131l pill\u0259", "Kim, harada, nec\u0259", "Cavaba sual var", "Solo", "Dostum", "\u018fn" verili\u015fl\u0259ri), "X\u0259z\u0259r" telekanal\u0131 12%-ni ("Nar star", "Ulduzlu x\u0259z\u0259r", "Mix \u015fou", "Ay Zaur" verili\u015fl\u0259ri), "ANS" telekanal\u0131 11,3%-ni ("Gün\u0259baxan", "Ç\u0259r\u015f\u0259nb\u0259 ax\u015famlar\u0131 Tural il\u0259", "El bilir ki", "Toylar kraliças\u0131" verili\u015fl\u0259ri), "Space" telekanal\u0131 is\u0259 8%-ni ("Bazar", "Bazar+", "Komedi-\u015fou", "Az\u0259ri star" verili\u015fl\u0259ri) \u015fou-biznes verili\u015fl\u0259rin\u0259 h\u0259sr edir. Göründüyü kimi, ATV kanal\u0131nda \u015fou-biznes verili\u015fl\u0259rinin faizi daha çoxdur.<\/p>\n
Bu verili\u015fl\u0259rin \u0259ks\u0259riyy\u0259ti ictimai \u0259h\u0259miyy\u0259t k\u0259sb etm\u0259y\u0259n mövzulara h\u0259sr olunur, mü\u0259yy\u0259n m\u0259nada c\u0259miyy\u0259td\u0259 neqativ tendensiyalar\u0131n yay\u0131lmas\u0131na istiqam\u0259t verir, g\u0259ncl\u0259rin v\u0259 yeniyetm\u0259l\u0259rin zövqünü, dünyagörü\u015fünü korlay\u0131r, t\u0259lim-t\u0259rbiy\u0259sin\u0259 m\u0259nfi t\u0259sir edir. H\u0259min verili\u015fl\u0259rd\u0259 tama\u015faç\u0131lara \u015fou-biznes nümay\u0259nd\u0259l\u0259rinin d\u0259bd\u0259b\u0259li h\u0259yat t\u0259rzi t\u0259bli\u011f olunur, onlar\u0131n bir-biri il\u0259 münasib\u0259tl\u0259ri, mübahis\u0259l\u0259ri ara\u015fd\u0131r\u0131l\u0131r. \u018fks\u0259r \u0259yl\u0259nc\u0259 verili\u015fl\u0259rinin ixtisasl\u0131 kadrlar t\u0259r\u0259find\u0259n deyil, apar\u0131c\u0131l\u0131q ed\u0259n mü\u011f\u0259nni v\u0259 ya \u015fou-biznes nümay\u0259nd\u0259l\u0259rinin i\u015ftirak\u0131 il\u0259 t\u0259\u015fkil olunmas\u0131 yax\u015f\u0131 hal kimi q\u0259bul olunmur. Çox hallarda bu tipli apar\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131ndan g\u0259ncl\u0259r özl\u0259ri üçün nümun\u0259 götürm\u0259y\u0259 ç\u0259tinlik ç\u0259kirl\u0259r.<\/p>\n
Göründüyü kimi, Az\u0259rbaycan\u0131n efir m\u0259kan\u0131nda c\u0259miyy\u0259tin m\u0259n\u0259vi inki\u015faf\u0131na m\u0259nfi t\u0259sir ed\u0259n verili\u015fl\u0259rin say\u0131 art\u0131r. Bel\u0259 verili\u015fl\u0259ri, m\u0259s\u0259l\u0259n, "Az\u0259ristar" müsabiq\u0259sini "Yeni ulduz", "Xalq ulduzu", "Nar star", "De g\u0259lsin", "Sözüm var" v\u0259 dig\u0259r variantlarda t\u0259krarlamaqla televiziya kanal\u0131 reytinqini yüks\u0259ld\u0259 bil\u0259rmi? T\u0259bii ki, burada yaln\u0131z biznes maraqlar\u0131 üstünlük t\u0259\u015fkil edir, SMS v\u0259 dig\u0259r vasit\u0259l\u0259rl\u0259 g\u0259lir \u0259ld\u0259 etm\u0259kd\u0259n söhb\u0259t ged\u0259 bil\u0259r. Düzgün olaraq art\u0131q ictimaiyy\u0259td\u0259 h\u0259min müsabiq\u0259l\u0259rin g\u0259ncl\u0259rin musiqi potensial\u0131n\u0131n mü\u0259yy\u0259nl\u0259\u015fdirilm\u0259si m\u0259qs\u0259dind\u0259n daha çox, t\u0259\u015fkilatç\u0131lar\u0131n v\u0259 televiziya kanallar\u0131n\u0131n biznes maraqlar\u0131na xidm\u0259t etdiyi q\u0259na\u0259ti formala\u015fm\u0131\u015fd\u0131r.<\/p>\n
Qeyd edilm\u0259lidir ki, yarad\u0131c\u0131l\u0131q potensial\u0131n\u0131n a\u015fa\u011f\u0131 olmas\u0131, yeni ideyalar\u0131n v\u0259 onlar\u0131n h\u0259yata keçirilm\u0259si imkanlar\u0131n\u0131n m\u0259hdudlu\u011fu kifay\u0259t q\u0259d\u0259r maraql\u0131 olmayan verili\u015fl\u0259rin, filml\u0259rin növb\u0259ti gün t\u0259krarlanmas\u0131 yolu il\u0259 efir vaxt\u0131n\u0131n doldurulmas\u0131na g\u0259tirib ç\u0131xar\u0131r. Heç d\u0259 gizli deyil ki, bel\u0259 hallar öz\u0259l yay\u0131mç\u0131n\u0131n keyfiyy\u0259tli efir siyas\u0259ti h\u0259yata keçirm\u0259sin\u0259, reytinqini v\u0259 populyarl\u0131\u011f\u0131n\u0131 art\u0131rmas\u0131na m\u0259nfi t\u0259sir göst\u0259rir.
Maraql\u0131 m\u0259s\u0259l\u0259l\u0259rd\u0259n biri d\u0259 televiziyalar\u0131n, daha do\u011frusu, konkret verili\u015fl\u0259rin reytinqinin mü\u0259yy\u0259nl\u0259\u015fdirilm\u0259si metodologiyas\u0131 il\u0259 ba\u011fl\u0131d\u0131r. M\u0259lum oldu\u011fu kimi, \u0259ks\u0259r ölk\u0259l\u0259rd\u0259 sosioloji t\u0259hqiqat \u015firk\u0259tl\u0259ri xüsusi avadanl\u0131qlar vasit\u0259sil\u0259 televiziya verili\u015fl\u0259rinin reytinqini ölçürl\u0259r. \u018fld\u0259 olunmu\u015f n\u0259tic\u0259l\u0259r verili\u015fin nüfuzunu, \u0259hat\u0259 dair\u0259sini v\u0259 dem\u0259li, rentabelliyini, teleradio qurumunun reytinqinin yüks\u0259lm\u0259sin\u0259 t\u0259sirini mü\u0259yy\u0259nl\u0259\u015fdirm\u0259k üçün \u0259sas vasit\u0259dir. Az\u0259rbaycanda bu m\u0259qs\u0259dl\u0259 teleyay\u0131mç\u0131lara xidm\u0259t göst\u0259r\u0259n bir neç\u0259 öz\u0259l qurum ("AGB", "Siar" v\u0259 s.) mövcuddur. H\u0259min qurumlar\u0131n metodologiyas\u0131na, n\u0259tic\u0259l\u0259rinin obyektiv v\u0259 \u0259sasl\u0131 olmas\u0131na inam yoxdur. H\u0259r halda, efir m\u0259kan\u0131nda keyfiyy\u0259tsiz v\u0259 z\u0259r\u0259rli \u015fou-biznes verili\u015fl\u0259rinin ç\u0259kisinin artmas\u0131n\u0131 bu etimads\u0131zl\u0131\u011fa s\u0259b\u0259b kimi göst\u0259rm\u0259k olar.<\/p>\n
Bu gün Az\u0259rbaycan\u0131n apar\u0131c\u0131 kanallar\u0131 maraqs\u0131z, baya\u011f\u0131, m\u0259nas\u0131z verili\u015fl\u0259ri n\u0259inki ölk\u0259nin daxilind\u0259, h\u0259mçinin peyk vasit\u0259sil\u0259 dünyan\u0131n ayr\u0131-ayr\u0131 bölg\u0259l\u0259rin\u0259 yay\u0131mlay\u0131rlar. Xaricd\u0259 Az\u0259rbaycan kanallar\u0131na baxan soyda\u015flar\u0131m\u0131zda, xaricil\u0259rd\u0259 ölk\u0259miz haqq\u0131nda hans\u0131 t\u0259s\u0259vvür yarad\u0131r\u0131q? Biz onlara ölk\u0259mizd\u0259 ged\u0259n ictimai-siyasi, sosial-iqtisadi, m\u0259d\u0259ni prosesl\u0259r haqq\u0131nda hans\u0131 m\u0259lumat\u0131 veririk? Teleradio qurumlar\u0131n\u0131n r\u0259hb\u0259rl\u0259ri unutmal\u0131 deyill\u0259r ki, televiziya v\u0259 radio t\u0259kc\u0259 daxili ictimai r\u0259yi formala\u015fd\u0131rm\u0131r, h\u0259m d\u0259 ölk\u0259nin simas\u0131n\u0131 nümayi\u015f etdirir, onun haqq\u0131nda t\u0259s\u0259vvür yarad\u0131r. N\u0259z\u0259r\u0259 almal\u0131y\u0131q ki, Az\u0259rbaycan telem\u0259kan\u0131nda "meyxana" v\u0259 "ulduz" yar\u0131\u015fmalar\u0131na meyll\u0259nm\u0259 intellektual t\u0259b\u0259q\u0259nin yerli telekanallara mara\u011f\u0131n\u0131n azalmas\u0131na g\u0259tirib ç\u0131xar\u0131r.
Bel\u0259 probleml\u0259rin m\u0259nfi t\u0259sirinin azald\u0131lmas\u0131 m\u0259qs\u0259dil\u0259 beyn\u0259lxalq praktikada ictimai v\u0259 dövl\u0259t yay\u0131mç\u0131lar\u0131n\u0131n xidm\u0259tl\u0259rind\u0259n istifad\u0259 olunur. Bu m\u0259nada Az\u0259rbaycan\u0131n dövl\u0259t büdc\u0259sind\u0259n maliyy\u0259l\u0259\u015f\u0259n kanallar öz f\u0259aliyy\u0259tini reklam c\u0259lbetm\u0259 istiqam\u0259tind\u0259 yox, \u0259halini dü\u015fündür\u0259n, c\u0259miyy\u0259t üçün aktual olan mövzular\u0131n i\u015f\u0131qland\u0131r\u0131lmas\u0131na, Az\u0259rbaycan\u0131n tarixi, m\u0259d\u0259niyy\u0259ti, inc\u0259s\u0259n\u0259ti, xalq\u0131m\u0131z\u0131n ad\u0259t-\u0259n\u0259n\u0259l\u0259ri, m\u0259n\u0259vi d\u0259y\u0259rl\u0259rimizin t\u0259bli\u011fin\u0259 yön\u0259ltm\u0259lidirl\u0259r. T\u0259\u0259ssüf ki, n\u0259inki öz\u0259l kanallar, h\u0259tta dövl\u0259t büdc\u0259sind\u0259n maliyy\u0259l\u0259\u015f\u0259n televiziya kanallar\u0131 bu sah\u0259d\u0259 potensiallar\u0131na uy\u011fun f\u0259aliyy\u0259t göst\u0259rmirl\u0259r. T\u0259qdim olunan verili\u015fl\u0259rin \u0259ks\u0259riyy\u0259tind\u0259 maarifl\u0259ndirm\u0259, jurnalist ara\u015fd\u0131rmalar\u0131, haz\u0131rlanan verili\u015fl\u0259rin ham\u0131s\u0131 müasir t\u0259l\u0259bl\u0259r\u0259 cavab vermir.
Az\u0259rbaycan\u0131n müharib\u0259 v\u0259ziyy\u0259tind\u0259 olmas\u0131 v\u0259t\u0259nda\u015flar\u0131m\u0131z\u0131n, xüsusil\u0259 g\u0259nc n\u0259slin milli v\u0259t\u0259np\u0259rv\u0259rlik ruhunun yüks\u0259ldilm\u0259si kimi vacib m\u0259s\u0259l\u0259y\u0259 daha m\u0259suliyy\u0259tl\u0259 yana\u015fma t\u0259l\u0259b edir. M\u0259s\u0259l\u0259n, AzTV "\u018fsg\u0259r an\u0131", \u0130TV "Salam \u0259sg\u0259r", ANS "Mar\u015f", "Lider" "Lider \u0259sg\u0259r" kimi verili\u015fl\u0259rl\u0259 milli v\u0259t\u0259np\u0259rv\u0259rlik mövzusunu yaln\u0131z ordu haqq\u0131nda verili\u015fl\u0259rl\u0259 m\u0259hdudla\u015fd\u0131r\u0131rlar. Halbuki, v\u0259t\u0259np\u0259rv\u0259rlik v\u0259t\u0259n\u0259 sevgi, do\u011fma yurdun inki\u015faf\u0131, çiç\u0259kl\u0259nm\u0259si, v\u0259t\u0259nl\u0259 ba\u011fl\u0131 \u0259srl\u0259rl\u0259 formala\u015fm\u0131\u015f ideallar\u0131n qorunmas\u0131 v\u0259 t\u0259bli\u011fi v\u0259 s. m\u0259s\u0259l\u0259l\u0259ri \u0259hat\u0259 ed\u0259n geni\u015f mövzudur. Televiziya kanallar\u0131n\u0131n bu sah\u0259 il\u0259 ba\u011fl\u0131 maraql\u0131, tama\u015faç\u0131n\u0131n diqq\u0259tini c\u0259lb ed\u0259 bil\u0259c\u0259k verili\u015fl\u0259r haz\u0131rlamas\u0131na böyük ehtiyac t\u0259l\u0259b olunur. Bununla yana\u015f\u0131, Erm\u0259nistan-Az\u0259rbaycan, Da\u011fl\u0131q Qaraba\u011f münaqi\u015f\u0259si, Da\u011fl\u0131q Qaraba\u011f\u0131n tarixi, burada yeti\u015fib boya-ba\u015fa çatan görk\u0259mli dövl\u0259t, m\u0259d\u0259niyy\u0259t v\u0259 inc\u0259s\u0259n\u0259t xadiml\u0259ri haqq\u0131nda yüks\u0259k s\u0259viyy\u0259li verili\u015fl\u0259rin t\u0259\u015fkili ictimaiyy\u0259t t\u0259r\u0259find\u0259n maraqla qar\u015f\u0131lana bil\u0259r, V\u0259t\u0259n\u0259, torpa\u011fa ba\u011fl\u0131l\u0131\u011f\u0131n art\u0131r\u0131lmas\u0131na köm\u0259k ed\u0259r, insanlarda v\u0259t\u0259np\u0259rv\u0259rlik ruhunu gücl\u0259ndir\u0259r.<\/p>\n
U\u015faq v\u0259 yeniyetm\u0259l\u0259rd\u0259, g\u0259nc n\u0259sild\u0259 elm\u0259 v\u0259 t\u0259hsil\u0259 maraq oyada bil\u0259n, onlar\u0131n intellektual s\u0259viyy\u0259sinin yüks\u0259ldilm\u0259sin\u0259 xidm\u0259t ed\u0259n verili\u015fl\u0259rin haz\u0131rlanmas\u0131 z\u0259ruridir. Bu sah\u0259d\u0259 dig\u0259r ölk\u0259l\u0259rin apar\u0131c\u0131 kanallar\u0131n\u0131n t\u0259crüb\u0259sind\u0259n b\u0259hr\u0259l\u0259nm\u0259k olar. M\u0259s\u0259l\u0259n, Rusiyan\u0131n birinci kanal\u0131n\u0131n "Umniki i umnits\u0131", STS kanal\u0131n\u0131n "Sam\u0131y umn\u0131y" verili\u015fl\u0259ri kifay\u0259t q\u0259d\u0259r populyar v\u0259 geni\u015f tama\u015faç\u0131 auditoriyas\u0131 qazanm\u0131\u015f proqramlard\u0131r. H\u0259mçinin, u\u015faqlar\u0131n milli ruhda t\u0259rbiy\u0259sind\u0259 maarifl\u0259ndirici verili\u015fl\u0259r, cizgi filml\u0259ri xüsusi \u0259h\u0259miyy\u0259t\u0259 malikdir. T\u0259\u0259ssüf ki, son ill\u0259r yerli cizgi filml\u0259ri istehsal olunmad\u0131\u011f\u0131 üçün, televiziya kanallar\u0131 u\u015faqlar\u0131n milli ruhda böyüm\u0259sin\u0259 heç d\u0259 müsb\u0259t t\u0259sir göst\u0259rm\u0259y\u0259n xarici filml\u0259r nümayi\u015f etdirirl\u0259r.<\/p>\n
\u0130ctimai, siyasi, sosial, iqtisadi, m\u0259d\u0259niyy\u0259t m\u0259s\u0259l\u0259l\u0259ri il\u0259 ba\u011fl\u0131 ciddi proqramlar\u0131n, jurnalist ara\u015fd\u0131rmalar\u0131n\u0131n s\u0259viyy\u0259si müasir tama\u015faç\u0131n\u0131n t\u0259l\u0259bl\u0259rin\u0259 cavab vermir. B\u0259zi televiziya kanallar\u0131nda analitik verili\u015fl\u0259r, c\u0259miyy\u0259t üçün maraq k\u0259sb ed\u0259n m\u0259s\u0259l\u0259l\u0259rin ekspertl\u0259r s\u0259viyy\u0259sind\u0259 müzakir\u0259si mü\u015fahid\u0259 olunmur.<\/p>\n
Televiziya kanallar\u0131nda apar\u0131c\u0131 problemi k\u0259skindir. Bir çox hallarda apar\u0131c\u0131lar\u0131n pe\u015f\u0259karl\u0131q s\u0259viyy\u0259si, nitqi standartlara uy\u011fun g\u0259lmir. B\u0259zi proqramlar\u0131n, \u0259sas\u0259n d\u0259 \u0259yl\u0259nc\u0259 xarakterli verili\u015fl\u0259rin apar\u0131c\u0131lar\u0131 jurnalistikadan uzaq, efir m\u0259d\u0259niyy\u0259ti, pe\u015f\u0259karl\u0131\u011f\u0131 a\u015fa\u011f\u0131 olan \u015f\u0259xsl\u0259rdir. Bir s\u0131ra "apar\u0131c\u0131lar\u0131n" telejurnalistika sah\u0259sind\u0259 t\u0259crüb\u0259sizliyi, qeyri-pe\u015f\u0259karl\u0131\u011f\u0131 haql\u0131 olaraq c\u0259miyy\u0259td\u0259 naraz\u0131l\u0131q do\u011furan m\u0259s\u0259l\u0259l\u0259rdir.<\/p>\n
Xarici ölk\u0259l\u0259rin istehsal etdiyi filml\u0259rin dublyaj\u0131nda probleml\u0259r qalmaqdad\u0131r. M\u0259lum oldu\u011fu kimi, dublyaj\u0131n keyfiyy\u0259ti pe\u015f\u0259kar aktyorlar\u0131n, yax\u015f\u0131 nitq qabiliyy\u0259ti olan \u015f\u0259xsl\u0259rin c\u0259lb edilm\u0259sind\u0259n birba\u015fa as\u0131l\u0131d\u0131r. Az\u0259rbaycanda h\u0259r televiziya kanal\u0131n\u0131n öz dublyaj studiyas\u0131 f\u0259aliyy\u0259t göst\u0259rir. \u0130stisna deyil ki, bu v\u0259 ya dig\u0259r s\u0259b\u0259bl\u0259rd\u0259n dublyaja pe\u015f\u0259karlar\u0131n c\u0259lb edilm\u0259si problem\u0259 çevrilir. Buna gör\u0259 d\u0259, b\u0259dii, s\u0259n\u0259dli, cizgi filml\u0259rinin m\u0259rk\u0259zl\u0259\u015fdirilmi\u015f qaydada, pe\u015f\u0259kar s\u0259viyy\u0259d\u0259 dublyaj\u0131na ehtiyac yaranm\u0131\u015fd\u0131r.<\/p>\n
C\u0259miyy\u0259tin m\u0259lumatland\u0131r\u0131lmas\u0131, x\u0259b\u0259r proqramlar\u0131n\u0131n keyfiyy\u0259ti art\u0131r\u0131lmal\u0131d\u0131r. Televiziya kanallar\u0131 dünyan\u0131n ayr\u0131-ayr\u0131 nöqt\u0259l\u0259rind\u0259 ba\u015f vermi\u015f hadis\u0259l\u0259r bar\u0259d\u0259 \u0259sas\u0259n xarici televiziya kanallar\u0131n\u0131n v\u0259 informasiya agentlikl\u0259rinin x\u0259b\u0259rl\u0259rini yay\u0131rlar. B\u0259zi televiziya kanallar\u0131n\u0131n n\u0259inki müxt\u0259lif ölk\u0259l\u0259rd\u0259, h\u0259tta Az\u0259rbaycan\u0131n bölg\u0259l\u0259rind\u0259 bel\u0259 müxbir m\u0259nt\u0259q\u0259l\u0259ri yoxdur. Üst\u0259lik, müasir texnikan\u0131n potensial\u0131ndan t\u0259yinat\u0131 üzr\u0259 istifad\u0259 m\u0259s\u0259l\u0259l\u0259rind\u0259 d\u0259 nöqsanlar mü\u015fahid\u0259 olunur. M\u0259s\u0259l\u0259n, S\u0259yyar Televiziya Stansiyalar\u0131 t\u0259kc\u0259 konsertl\u0259rin canl\u0131 nümayi\u015f etdirilm\u0259si üçün istifad\u0259 edilm\u0259li deyil. Bu texnikadan x\u0259b\u0259rl\u0259rin haz\u0131rlanmas\u0131, hadis\u0259 yerl\u0259rind\u0259n birba\u015fa x\u0259b\u0259r verilm\u0259si üçün daha çox istifad\u0259 oluna bil\u0259r.<\/p>\n
Xüsusi qeyd edilm\u0259lidir ki, bu gün Az\u0259rbaycan televiziya kanallar\u0131nda milli mentalitetimiz\u0259 yad, m\u0259n\u0259vi v\u0259 \u0259xlaqi d\u0259y\u0259rl\u0259rimiz\u0259 zidd film, serial v\u0259 klipl\u0259r çoxluq t\u0259\u015fkil edir. Yerli istehsal olan yeni müasir telefilml\u0259rin olmamas\u0131 ciddi problem kimi qalmaqdad\u0131r.<\/p>\n
Dig\u0259r bir problem telekanallarda qaçan s\u0259tirl\u0259r vasit\u0259sil\u0259 SMS-l\u0259rin yay\u0131mlanmas\u0131d\u0131r. H\u0259min SMS-l\u0259rin m\u0259zmunu ciddi tama\u015faç\u0131n\u0131 narahat etm\u0259y\u0259 bilm\u0259z. Mü\u015fahid\u0259l\u0259r göst\u0259rir ki, qaçan s\u0259tirl\u0259rd\u0259 günün ist\u0259nil\u0259n saat\u0131nda qeyri-etik, milli-m\u0259n\u0259vi d\u0259y\u0259rl\u0259r\u0259 zidd m\u0259zmuna malik informasiyalar verilir.<\/p>\n
Müasir dövrd\u0259 internetin sür\u0259tli inki\u015faf\u0131 mü\u0259yy\u0259n sah\u0259l\u0259r üzr\u0259 ixtisasla\u015fm\u0131\u015f bir çox televiziya kanallar\u0131n\u0131 balansla\u015fma istiqam\u0259tind\u0259 s\u0259y göst\u0259rm\u0259y\u0259 m\u0259cbur edir. M\u0259s\u0259l\u0259n, Fransan\u0131n BFMTV, AB\u015e-\u0131n Bloomberg, CNBC kimi biznes v\u0259 maliyy\u0259 kanallar\u0131 \u0259n\u0259n\u0259vi statuslar\u0131ndan imtina etm\u0259y\u0259, siyas\u0259t v\u0259 dig\u0259r sah\u0259l\u0259r üzr\u0259 proqramlar haz\u0131rlama\u011fa m\u0259cbur olurlar. T\u0259\u0259ssüf ki, Az\u0259rbaycan telekanallar\u0131 müasir tendensiyalar\u0131 n\u0259z\u0259r\u0259 almaqda, f\u0259aliyy\u0259tl\u0259rini günümüzün t\u0259l\u0259bl\u0259ri s\u0259viyy\u0259sind\u0259 qurmaqda passivlik nümayi\u015f etdirirl\u0259r.<\/p>\n
Televiziya kanallar\u0131nda mü\u015fahid\u0259 olunan neqativ hallar özün\u0259m\u0259xsus formada radio kanallar\u0131nda da t\u0259krarlan\u0131r. Radio apar\u0131c\u0131lar\u0131 münasib hesab etdikl\u0259ri, lakin c\u0259miyy\u0259t üçün \u0259h\u0259miyy\u0259t k\u0259sb etm\u0259y\u0259n, bir s\u0131ra hallarda is\u0259 etik normalardan k\u0259nar mövzularla ba\u011fl\u0131 saatlarla müzakir\u0259l\u0259r t\u0259\u015fkil edirl\u0259r.<\/p>\n
Bel\u0259likl\u0259, bu gün televiziya v\u0259 radio kanallar\u0131n\u0131n haz\u0131rlad\u0131qlar\u0131 verili\u015fl\u0259r Az\u0259rbaycan tama\u015faç\u0131s\u0131n\u0131 qane etmir, onun ist\u0259k v\u0259 arzular\u0131 il\u0259 uy\u011funla\u015fm\u0131r. N\u0259tic\u0259 etibaril\u0259 tama\u015faç\u0131 peyk v\u0259 ya kabel televiziyas\u0131 vasit\u0259sil\u0259 daha keyfiyy\u0259tli proqram siyas\u0259ti h\u0259yata keçir\u0259n, maraql\u0131 verili\u015fl\u0259r t\u0259qdim ed\u0259n xarici televiziya kanallar\u0131na baxma\u011fa üstünlük verir.<\/p>\n
Televiziya kanallar\u0131 öz f\u0259aliyy\u0259tl\u0259rind\u0259 ciddi dönü\u015f etm\u0259li v\u0259 tama\u015faç\u0131n\u0131n, c\u0259miyy\u0259tin maraqlar\u0131na xidm\u0259t ed\u0259n efir siyas\u0259ti h\u0259yata keçirm\u0259lidirl\u0259r. \u0130lk növb\u0259d\u0259 televiziya kanallar\u0131n\u0131n konsepsiyas\u0131, strateji h\u0259d\u0259fl\u0259ri, onlar\u0131n simas\u0131 mü\u0259yy\u0259nl\u0259\u015fm\u0259li, bir-birini t\u0259krarlamaq meyll\u0259rind\u0259n imtina olunmal\u0131d\u0131r. M\u0259s\u0259l\u0259n, x\u0259b\u0259rl\u0259rin, süjetl\u0259rin t\u0259qdimat\u0131nda dünyada mövcud standartlar (BBC v\u0259 CNN standartlar\u0131 \u0259sas kimi götürül\u0259 bil\u0259r) öyr\u0259nilm\u0259li, proqressiv yenilikl\u0259r t\u0259tbiq olunmal\u0131d\u0131r.<\/p>\n
\u0130dar\u0259etm\u0259, menecment, marketinq f\u0259aliyy\u0259tinin t\u0259kmill\u0259\u015fdirilm\u0259si, dünyada mövcud t\u0259crüb\u0259nin öyr\u0259nilm\u0259si v\u0259 yenilikl\u0259rin t\u0259tbiqi m\u0259s\u0259l\u0259l\u0259ri diqq\u0259t m\u0259rk\u0259zind\u0259 olmal\u0131d\u0131r.<\/p>\n
\u0130xtisasl\u0131 kadr seçimi, yarad\u0131c\u0131l\u0131\u011f\u0131n s\u0259viyy\u0259sinin yüks\u0259ldilm\u0259si, xarici dill\u0259ri bil\u0259n professional jurnalistl\u0259rin haz\u0131rlanmas\u0131, kadrlar\u0131n pe\u015f\u0259karl\u0131\u011f\u0131n\u0131n art\u0131r\u0131lmas\u0131 istiqam\u0259tind\u0259 müvafiq t\u0259dbirl\u0259r h\u0259yata keçirilm\u0259lidir. Az\u0259rbaycanda televiziya m\u0259kt\u0259binin inki\u015faf etdirilm\u0259sin\u0259, müasir tendensiyalar\u0131n öyr\u0259nilm\u0259si v\u0259 yenilikl\u0259rin t\u0259tbiqin\u0259 ehtiyac yaranm\u0131\u015fd\u0131r. Ali m\u0259kt\u0259bl\u0259rin jurnalistika fakült\u0259l\u0259ri jurnalistika sah\u0259sind\u0259 t\u0259hsil verir, n\u0259z\u0259ri c\u0259h\u0259td\u0259n jurnalistikan\u0131n \u0259saslar\u0131n\u0131 öyr\u0259dir. Lakin praktikada, jurnalist konkret i\u015f yerin\u0259 g\u0259l\u0259nd\u0259 onu t\u0259z\u0259d\u0259n öyr\u0259tm\u0259k z\u0259rur\u0259ti yaran\u0131r. Bir s\u0131ra ölk\u0259l\u0259rd\u0259 Televiziya Akademiyas\u0131 f\u0259aliyy\u0259t göst\u0259rir v\u0259 televiziya sah\u0259sind\u0259 olan probleml\u0259rin ara\u015fd\u0131r\u0131lmas\u0131, telejurnalistl\u0259rin haz\u0131rlanmas\u0131 il\u0259 m\u0259\u015f\u011ful olur. Hesab etm\u0259k olar ki, indiki m\u0259rh\u0259l\u0259d\u0259 telekanallarda çal\u0131\u015fan kadrlar\u0131n ixtisaslar\u0131n\u0131n art\u0131r\u0131lmas\u0131 m\u0259qs\u0259dil\u0259 ölk\u0259d\u0259 \u0259sasl\u0131 t\u0259dbirl\u0259r haqq\u0131nda dü\u015fünm\u0259yin vaxt\u0131 çat\u0131bd\u0131r.<\/p>\n
Dünyan\u0131n apar\u0131c\u0131 televiziya kanallar\u0131n\u0131n t\u0259crüb\u0259si göst\u0259rir ki, t\u0259qdim olunan proqramlar\u0131n böyük \u0259ks\u0259riyy\u0259ti müxt\u0259lif \u015firk\u0259tl\u0259r (prodak\u015fnlar) t\u0259r\u0259find\u0259n haz\u0131rlan\u0131r. H\u0259min \u015firk\u0259tl\u0259r h\u0259m televiziya kanallar\u0131n\u0131n sifari\u015fl\u0259rini yerin\u0259 yetirir, h\u0259m d\u0259 haz\u0131r m\u0259hsullar\u0131 onlara sat\u0131r. Az\u0259rbaycan televiziya kanallar\u0131n\u0131n nümayi\u015f etdirdiyi \u0259ks\u0259r verili\u015fl\u0259r teleradio qurumlar\u0131n\u0131n özl\u0259ri t\u0259r\u0259find\u0259n haz\u0131rlan\u0131r. H\u0259r halda, Az\u0259rbaycan\u0131n teleradio m\u0259kan\u0131nda prodak\u015fnlar\u0131n f\u0259aliyy\u0259ti hiss olunmayacaq d\u0259r\u0259c\u0259d\u0259 a\u015fa\u011f\u0131d\u0131r. Az\u0259rbaycanda bu sah\u0259nin gücl\u0259nm\u0259si, telekanallar\u0131n sifari\u015fl\u0259rini yerin\u0259 yetir\u0259 bil\u0259c\u0259k \u015firk\u0259tl\u0259rin inki\u015faf etdirilm\u0259si v\u0259 ya yarad\u0131lmas\u0131, onlar\u0131n s\u0259m\u0259r\u0259li f\u0259aliyy\u0259t mexanizminin formala\u015fd\u0131r\u0131lmas\u0131 vacibdir.<\/p>\n
Teleradio yay\u0131m\u0131n\u0131n inki\u015faf etdirilm\u0259si, onlar\u0131n dünyada mövcud yenilikl\u0259r\u0259 meyll\u0259ndirilm\u0259si üçün televiziya kanallar\u0131 aras\u0131nda sa\u011flam r\u0259qab\u0259t mühitinin gücl\u0259ndirilm\u0259si vacib amill\u0259rd\u0259ndir.<\/p>\n
Verili\u015fl\u0259rin t\u0259qdimat\u0131nda müasir standartlardan istifad\u0259 edilm\u0259si a\u015fa\u011f\u0131 s\u0259viyy\u0259d\u0259dir. M\u0259s\u0259l\u0259n, dünyan\u0131n apar\u0131c\u0131 televiziya kanallar\u0131 "No comment" ("\u015e\u0259rhsiz" – video süjetl\u0259rin \u015f\u0259rhsiz t\u0259qdim olunmas\u0131) kimi yenilikd\u0259n geni\u015f istifad\u0259 etdiyi halda, Az\u0259rbaycanda heç bir televiziya kanal\u0131 bu praktikadan yararlanm\u0131r.<\/p>\n
Maarifl\u0259ndirm\u0259 xarakterli proqramlarda biznes maraqlar\u0131 üstünlük t\u0259\u015fkil etm\u0259m\u0259li, daha çox maraql\u0131 verili\u015fl\u0259rl\u0259 tama\u015faç\u0131 auditoriyas\u0131n\u0131n r\u0259\u011fb\u0259tinin qazan\u0131lmas\u0131 qar\u015f\u0131ya m\u0259qs\u0259d qoyulmal\u0131d\u0131r. Televiziya t\u0259kc\u0259 informasiya verm\u0259k v\u0259 yaxud \u0259yl\u0259ndirm\u0259kl\u0259 i\u015fini bitmi\u015f hesab etm\u0259m\u0259lidir. O, h\u0259mçinin tama\u015faç\u0131s\u0131n\u0131 dü\u015fündürm\u0259yi, istiqam\u0259tl\u0259ndirm\u0259yi bacarmal\u0131d\u0131r.<\/p>\n
\u0130nternetin sür\u0259tl\u0259 inki\u015faf etdiyi bir dövrd\u0259 onun imkanlar\u0131ndan maksimum istifad\u0259 edilm\u0259si z\u0259ruridir. M\u0259lumatlar\u0131n operativ ötürülm\u0259sind\u0259 internetin imkanlar\u0131 geni\u015fdir. Dünyan\u0131n bir çox ölk\u0259l\u0259rind\u0259, o cüml\u0259d\u0259n region dövl\u0259tl\u0259rind\u0259 müasir 3G texnologiyas\u0131ndan (üçüncü n\u0259sil mobil rabit\u0259 – mobil telefon vasit\u0259sil\u0259 video \u0259laq\u0259nin yarad\u0131lmas\u0131 v\u0259 sür\u0259tli internet) istifad\u0259 olunur. Bu texnologiyan\u0131n yax\u0131n zamanlarda Az\u0259rbaycanda t\u0259tbiq olunmas\u0131 istiqam\u0259tind\u0259 s\u0259yl\u0259r art\u0131r\u0131lmal\u0131d\u0131r.
Milli Televiziya v\u0259 Radio \u015euras\u0131, televiziya kanallar\u0131n\u0131n r\u0259hb\u0259rl\u0259ri, müt\u0259x\u0259ssisl\u0259r, ekspertl\u0259r c\u0259miyy\u0259tin t\u0259l\u0259bl\u0259rini, ictimai mara\u011f\u0131, tama\u015faç\u0131lar\u0131n ist\u0259k v\u0259 arzular\u0131n\u0131 öyr\u0259nm\u0259li, efir m\u0259kan\u0131n\u0131n tarazla\u015fd\u0131r\u0131lmas\u0131, mövcud nöqsanlar\u0131n aradan qald\u0131r\u0131lmas\u0131 istiqam\u0259tind\u0259 \u0259m\u0259li t\u0259dbirl\u0259r h\u0259yata keçirm\u0259lidirl\u0259r.<\/p>\n
Televiziya kanallar\u0131n\u0131n konsepsiyas\u0131, strateji h\u0259d\u0259fl\u0259ri, efir siyas\u0259ti ictimai maraqlarla uzla\u015fd\u0131r\u0131lmal\u0131, c\u0259miyy\u0259timizin safla\u015fmas\u0131, milli-m\u0259n\u0259vi d\u0259y\u0259rl\u0259rimizin qorunub saxlanmas\u0131, Az\u0259rbaycan dövl\u0259tçiliyinin möhk\u0259ml\u0259nm\u0259sin\u0259 töhf\u0259 verm\u0259lidir.
Xüsusi qeyd edilm\u0259lidir ki, bir çox ölk\u0259l\u0259rin, m\u0259s\u0259l\u0259n, Estoniyan\u0131n müvafiq qanunvericiliyind\u0259 qanunlar\u0131n pozulmas\u0131na gör\u0259 c\u0259rim\u0259, f\u0259aliyy\u0259tin m\u0259hdudla\u015fd\u0131r\u0131lmas\u0131 v\u0259 ya dayand\u0131r\u0131lmas\u0131 il\u0259 ba\u011fl\u0131 t\u0259dbirl\u0259r n\u0259z\u0259rd\u0259 tutulmu\u015fdur. H\u0259min c\u0259rim\u0259l\u0259rin m\u0259bl\u0259\u011fi çox yüks\u0259kdir v\u0259 artan x\u0259tt üzr\u0259 t\u0259tbiq olunur. Düzdür, Az\u0259rbaycan Respublikas\u0131 \u0130nzibati X\u0259talar M\u0259c\u0259ll\u0259sind\u0259 d\u0259 qanunun pozulmas\u0131na gör\u0259 c\u0259rim\u0259l\u0259r mü\u0259yy\u0259n edilmi\u015fdir. Lakin h\u0259min c\u0259rim\u0259l\u0259rin m\u0259bl\u0259\u011fi çox a\u015fa\u011f\u0131d\u0131r v\u0259 qanunla mü\u0259yy\u0259n edilmi\u015f b\u0259zi hallara (milli-m\u0259n\u0259vi d\u0259y\u0259rl\u0259rin qorunmas\u0131) gör\u0259 konkret m\u0259bl\u0259\u011f n\u0259z\u0259rd\u0259 tutulmur. Görünür, milli-m\u0259n\u0259vi d\u0259y\u0259rl\u0259rin qorunmas\u0131 il\u0259 ba\u011fl\u0131 proqramlara veril\u0259n t\u0259l\u0259bl\u0259rin pozulmas\u0131na gör\u0259 \u0130nzibati X\u0259talar M\u0259c\u0259ll\u0259sin\u0259 inzibati t\u0259nbeh t\u0259dbirl\u0259rinin daxil edilm\u0259si m\u0259s\u0259l\u0259sinin bax\u0131lmas\u0131na ehtiyac var.
Milli Televiziya v\u0259 Radio \u015euras\u0131 qanunla mü\u0259yy\u0259n edilmi\u015f s\u0259lahiyy\u0259tl\u0259ri ç\u0259rçiv\u0259sind\u0259 müvafiq t\u0259dbirl\u0259r h\u0259yata keçirm\u0259li, televiziya verili\u015fl\u0259ri aras\u0131nda balans\u0131n qorunmas\u0131, etik normalara riay\u0259t olunmas\u0131 v\u0259 dig\u0259r m\u0259s\u0259l\u0259l\u0259rl\u0259 ba\u011fl\u0131 z\u0259ruri t\u0259dbirl\u0259ri daha ciddi s\u0259yl\u0259 davam etdirm\u0259lidir.
Bu gün Az\u0259rbaycan tama\u015faç\u0131s\u0131 radio v\u0259 televiziyalar\u0131ndan ölk\u0259mizd\u0259 v\u0259 dünyada ba\u015f ver\u0259n taleyüklü hadis\u0259 v\u0259 prosesl\u0259r haqq\u0131nda obyektiv, h\u0259rt\u0259r\u0259fli informasiya çatd\u0131r\u0131lmas\u0131n\u0131, onlar\u0131n yüks\u0259k pe\u015f\u0259karl\u0131qla \u015f\u0259rh edilm\u0259sini, maarifl\u0259ndirm\u0259 xarakterli keyfiyy\u0259tli verili\u015fl\u0259r gözl\u0259yir. Radio v\u0259 televiziya h\u0259m d\u0259 milli-m\u0259n\u0259vi d\u0259y\u0259rl\u0259rimizin qorunmas\u0131nda, az\u0259rbaycanç\u0131l\u0131q ideyas\u0131n\u0131n t\u0259bli\u011f edilm\u0259sind\u0259, Az\u0259rbaycan dilinin, m\u0259d\u0259niyy\u0259tinin, ölk\u0259mizl\u0259 ba\u011fl\u0131 tarixi h\u0259qiq\u0259tl\u0259rin yay\u0131lmas\u0131nda mühüm rol oynamal\u0131d\u0131r. Ümid etm\u0259k olar ki, teleradio qurumlar\u0131 f\u0259aliyy\u0259tl\u0259rini yeni dövrün t\u0259l\u0259bl\u0259rin\u0259 uy\u011fun quraraq c\u0259miyy\u0259tin aktual probleml\u0259rin\u0259 diqq\u0259ti art\u0131racaq, tama\u015faç\u0131lar\u0131n v\u0259 dinl\u0259yicil\u0259rin informasiya t\u0259l\u0259bat\u0131n\u0131 öd\u0259y\u0259c\u0259k, müxt\u0259lif pe\u015f\u0259 sahibi v\u0259 sosial t\u0259b\u0259q\u0259d\u0259n olan insanlar\u0131n zövqün\u0259 v\u0259 maraqlar\u0131na cavab ver\u0259n c\u0259lbedici proqramlar haz\u0131rlayacaqlar.<\/div>\n
<\/p>","protected":false},"excerpt":{"rendered":"
XX \u0259srd\u0259 ikinci d\u0259f\u0259 müst\u0259qillik \u0259ld\u0259 etdikd\u0259n sonra Az\u0259rbaycanda demokratikl\u0259\u015fm\u0259 milli inki\u015faf\u0131n vacib faktoru kimi strateji seçim v\u0259 dövl\u0259t siyas\u0259tinin prioritetin\u0259 çevrildi. 1995-ci ild\u0259 q\u0259bul edilmi\u015f müst\u0259qil Az\u0259rbaycan Respublikas\u0131n\u0131n ilk Konstitusiyas\u0131 insan hüquqlar\u0131n\u0131n, fikir plüralizminin, söz v\u0259 m\u0259lumat azadl\u0131\u011f\u0131n\u0131n, v\u0259t\u0259nda\u015f c\u0259miyy\u0259ti institutlar\u0131n\u0131n formala\u015fd\u0131r\u0131lmas\u0131 v\u0259 inki\u015faf\u0131na etibarl\u0131 z\u0259min yaratd\u0131.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2805","post","type-post","status-publish","format-standard","hentry","category-news-feed"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.irfs.org\/az\/wp-json\/wp\/v2\/posts\/2805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.irfs.org\/az\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.irfs.org\/az\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.irfs.org\/az\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.irfs.org\/az\/wp-json\/wp\/v2\/comments?post=2805"}],"version-history":[{"count":0,"href":"https:\/\/www.irfs.org\/az\/wp-json\/wp\/v2\/posts\/2805\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.irfs.org\/az\/wp-json\/wp\/v2\/media?parent=2805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.irfs.org\/az\/wp-json\/wp\/v2\/categories?post=2805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.irfs.org\/az\/wp-json\/wp\/v2\/tags?post=2805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}